Increasing Online Sales
Garden Centres are seeking to increase their online sales in the 'new normal'.
In 2020, Online Marketing provider Garden Connect, and Retail management and EPoS provider, Davidson Richards developed a comprehensive integration between the OpSuite EPoS solution and the Garden Connect platform.
This allows garden centre retailers to streamline their operations and provide customers with a connected experience.
“Conversations about a close partnership started in 2019” explains Edwin Meijer, founder of Garden Connect. “We both prefer to work with partners rather than doing everything on our own. Our partnership with Davidson Richards has been successful for all parties involved but especially for our mutual customers.”
Full WebShop Integrations
Together, these two companies enable garden centre retailers to offer their customers a truly omnichannel experience via their webshop and in-store.
Orders placed on the web shop are seamlessly updated in OpSuite, providing the retailer’s team with full customer purchase history whether bought in-store or online for future target marketing.”
Keith Bateman, Director of Davidson Richards added, “Currently, 14 Garden Centre organisations are already benefitting from this close partnership”.
Beetham Nurseries Reap the Benefits
These include Beetham Nurseries. Their Senior Manager Ed Abbit explains: “Having been a customer of Davidson Richards for over 15 years, they have always ensured their EPoS solution uses the latest technology”.
“With the onset of COVID restrictions last year, there was an unexpected and greatly increased demand with online sales. They introduced us to Garden Connect and we as a business quickly signed up for their entry level web shop which was turned around in a matter of weeks".